{"id":123,"date":"2025-06-10T21:13:48","date_gmt":"2025-06-10T13:13:48","guid":{"rendered":"https:\/\/sunchase.cn\/?p=123"},"modified":"2025-06-11T18:27:18","modified_gmt":"2025-06-11T10:27:18","slug":"%e6%a1%88%e4%be%8b-%e6%b5%99%e6%b1%9f%e5%9b%bd%e9%99%85%e8%b5%9b%e8%bd%a6%e5%9c%ba%e5%93%81%e7%89%8c%e4%bb%8e0-1","status":"publish","type":"post","link":"https:\/\/sunchase.cn\/?p=123","title":{"rendered":"\u6848\u4f8b | \u6d59\u6c5f\u56fd\u9645\u8d5b\u8f66\u573a\u54c1\u724c\u4ece0-1"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

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\u9879\u76ee\u6311\u6218<\/strong><\/p>\n\n\n\n

    \n
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    \u670d\u52a1\u5185\u5bb9\u7efc\u8ff0<\/strong><\/p>\n\n\n\n

      \n
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      \u89c2\u5bdf\u4e0e\u5206\u6790<\/strong><\/p>\n\n\n\n

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      \"\"<\/figure>\n\n\n\n

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      \"\"<\/figure>\n\n\n\n

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      \"\"<\/figure>\n\n\n\n

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      \"\"<\/figure>\n\n\n\n

      \u800cZIC\u672c\u8eab\u4e0e\u5176\u4ed6\u8d5b\u8f66\u573a\u4e0d\u540c\uff0c\u878d\u5408\u7cbe\u54c1\u9152\u5e97\u3001\u521b\u610f\u9910\u996e\u3001\u6c34\u7597\u5065\u8eab\u7b49\u4f11\u95f2\u5a31\u4e50\uff0c\u8ba9\u672c\u8eab\u8fd9\u4e2a\u7269\u4ea7\u6807\u5730\u6210\u4e3a\u4e86\u4e00\u4e2a\u8d5b\u8f66\u5a31\u4e50\u7efc\u5408\u4f53\u3002\u8fd9\u5bf9\u4e8e\u5b9a\u4f4d\u4e5f\u8d77\u4e86\u51b3\u5b9a\u6027\u4f5c\u7528\uff0c\u5373\u53ef\u4ee5\u5411\u6d88\u8d39\u8005\u627f\u8bfa\uff0c\u8d5b\u8f66\u5373\u751f\u6d3b\u3002<\/p>\n\n\n\n

      \u8fd9\u79cd\u201c\u8d5b\u9053+\u4f11\u95f2\u201d\u4e1a\u6001\u7ec4\u5408\u53ef\u7a81\u7834\u8d5b\u4e8b\u5468\u671f\u6027\u9650\u5236\u3002<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      \u7b56\u7565<\/strong><\/p>\n\n\n\n

      \u6700\u7ec8\uff0c\u6211\u4eec\u5c06\u201c\u5c3d\u60c5\u7ade\u901f ACCELERATE YOUR SENSES\u201d\u4f5c\u4e3a\u54c1\u724c\u6838\u5fc3\u6765\u611f\u53ec\u8d5b\u8f66\u6d88\u8d39\u8005\u4ee5\u53ca\u76f8\u5173\u5546\u6237\u3002<\/p>\n\n\n\n

      \u5bf9\u4e8e\u54c1\u724c\u5e73\u53f0\u7684\u5b9a\u4e49\u5728\u4e8e\u4e0d\u662f\u201c\u6211\u4eec\u662f\u8c01\u201d\uff0c\u800c\u662f\u201c\u6211\u4e0e\u4f60\u7684\u5173\u7cfb\u201d\u3002\u6211\u4eec\u66f4\u613f\u610f\u53bb\u6784\u5efa\u4e00\u4e2a\u201c\u54c1\u724c\u4e0e\u7528\u6237\u5171\u4eab\u7684\u4e00\u6bb5\u4ef7\u503c\u65c5\u7a0b\u201d\u3002<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      \u89c6\u89c9\u8bc6\u522b<\/strong><\/p>\n\n\n\n

      \u8bbe\u8ba1\u56e2\u961f\u5bf9\u201cACCELERATE YOUR SENSES\u201d\u548c\u201c\u6c89\u6d78\u5f0f\u8d5b\u8f66\u751f\u6d3b\u4f53\u9a8c\u201d\u8fdb\u884c\u521b\u610f\u63a2\u7d22\uff0c\u53d1\u73b0\u201c\u58f0\u6ce2\u201d\u662f\u4e00\u4e2a\u5f88\u597d\u53ef\u4ee5\u8be0\u91ca\u201c\u8d5b\u8f66\u5373\u751f\u6d3b\u201d\u7684\u591a\u5143\u573a\u666f\uff0c\u6240\u4ee5\u51b3\u5b9a\u5c06\u201c\u58f0\u6ce2\u201d\u8fdb\u884c\u54c1\u724c\u5316\u8bbe\u8ba1\u3002<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      \u6b64\u9879\u76ee\u83b7\uff1a<\/p>\n\n\n\n

      2016 Transform Awards APAC<\/p>\n\n\n\n

      STRATEGY Best strategic\/creative development of a new brand – Silver<\/p>\n\n\n\n

      BEST VISUAL IDENTITY – Property – Bronze<\/p>\n\n\n\n

      *\u5907\u6ce8\uff1a\u6b64\u9879\u76ee\u4e3a\u56e2\u961f\u4ee5\u5f80\u5b8c\u6210\u7684\u9879\u76ee\u3002\u7279\u522b\u9e23\u8c22\uff1aLabbrand<\/p>\n\n\n\n

      -\u5b8c-<\/p>\n\n\n\n

      \n\n\n\n

      Abstract<\/p>\n\n\n\n

      Brand Transformation: Zhejiang International Circuit (ZIC) Case Study<\/strong><\/p>\n\n\n\n

      Zhejiang International Circuit (ZIC), an FIA Grade 2-certified racetrack in Shaoxing. Facing an immature motorsports culture and public misconceptions, we redefined ZIC as a “Racing Lifestyle Destination” through:<\/p>\n\n\n\n

        \n
      • Cultural Reprogramming<\/li>\n\n\n\n
      • Deconstructed negative stereotypes in Chinese motorsports perception<\/li>\n\n\n\n
      • Identified untapped “cultural vacuum” opportunity<\/li>\n<\/ul>\n\n\n\n

        Strategic Positioning<\/p>\n\n\n\n

          \n
        • Core proposition: “Accelerate Your Senses”<\/li>\n\n\n\n
        • Developed hybrid audience model (enthusiasts\/experiential seekers\/lifestyle adopters)<\/li>\n<\/ul>\n\n\n\n

          Experiential Branding<\/p>\n\n\n\n

            \n
          • Sonic wave visual system symbolizing sensory immersion<\/li>\n\n\n\n
          • Integrated circuit-hotel-dining ecosystem branding<\/li>\n<\/ul>\n\n\n\n

            Key innovations included China’s first “Racetrack Cultural Index” and sensory-driven touchpoint design. Post-launch results showed 41% non-raceday visitation and 220% merchandise sales over target, establishing ZIC as Asia’s first lifestyle-integrated racing venue.<\/p>\n\n\n\n

            This case demonstrates how specialized sports infrastructure can transcend functional positioning to become cultural platforms, offering actionable insights for emerging markets developing motorsports ecosystems.<\/p>\n","protected":false},"excerpt":{"rendered":"

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